Events are a critical part of any industry as it provides an opportunity for businesses to showcase their products, interact with potential customers, and network with peers. However, promoting these events and engaging attendees can be a challenging experience for even the most experienced event organizers. With the rise of Technology, a new way of doing this is by using RCS (Rich Communication Services) Business Messaging. This article will cover what RCS is, its benefits for event promotion and various use cases in detail.

Understanding RCS Business Messaging

What is RCS Business Messaging?

RCS is an upgraded messaging protocol designed to replace SMS (Short Message Service) with more advanced features that allow businesses to engage customers in more interactive, personalized, and relevant communication. With RCS messaging, businesses can create a unique, immersive, and engaging experience for attendees that is unmatched by traditional communication methods.

One of the main advantages of RCS messaging is that it allows the user to add images, videos, and GIFs, as well as integrating action-oriented buttons that allow recipients to process them directly within the message conversation. This means that businesses can create more interactive and personalized content, ensuring attendees have a meaningful and engaging experience, ultimately leading to better ROI.

The Evolution of SMS to RCS

SMS messages, which host fewer than 160 characters of text, have long been the most popular means of communication for businesses worldwide. However, with the increasing demand for multimedia and more interactive communication, SMS has become old-fashioned, and its limits in use have become apparent.

RCS messaging solves this problem by replacing plain-text messages with multimedia-rich messaging that allows users to send and receive images, videos, and other files in messages. This means that businesses can create more interactive and personalized content, ensuring attendees have a meaningful and engaging experience, ultimately leading to better ROI.

Key Features of RCS Messaging

RCS messaging is currently one of the most innovative communication methods that the business world has seen. It is an upgrade of SMS and vast improvements that help improve the user experience significantly. Some of its key features include:

  1. Rich media support – allowing for images, videos, and interactive buttons
  2. With RCS messaging, businesses can create multimedia-rich messages that allow them to engage with their audience in new and exciting ways. By incorporating images, videos, and interactive buttons, businesses can create a more immersive and engaging experience for their attendees, ultimately leading to better ROI.

  3. Branding support – using business logos and images in messages
  4. RCS messaging allows businesses to use their logos and other branding elements in their messages. This helps to reinforce brand recognition and create a more consistent experience for attendees.

  5. Carousels – that allow users to scroll through multiple multimedia elements within the message
  6. Carousels are a great way for businesses to showcase multiple products or services within a single message. Attendees can easily swipe through the carousel to view all of the multimedia elements, making it easier for businesses to showcase their offerings.

  7. Read receipts – showing when the recipient has viewed the message
  8. Read receipts are a great way for businesses to track engagement with their messages. By knowing when a message has been viewed, businesses can better understand the effectiveness of their messaging campaigns and make adjustments as needed.

  9. Typing indicators – signaling when someone is typing a reply
  10. Typing indicators are a great way to create a more conversational experience for attendees. By letting attendees know when someone is typing a reply, businesses can create a more engaging and interactive experience.

  11. Large group messaging – letting businesses interact with an audience in huge numbers
  12. RCS messaging allows businesses to interact with large groups of attendees at once. This means that businesses can send out messages to a large number of attendees, making it easier to communicate important information and engage with their audience.

Overall, RCS messaging is a powerful tool for businesses looking to engage with their audience in new and exciting ways. By incorporating multimedia-rich messaging and interactive buttons, businesses can create a more immersive and engaging experience for their attendees, ultimately leading to better ROI.

The Benefits of RCS for Event Promotion

Enhanced Communication with Attendees

One of the primary advantages of using RCS messaging for event promotion is the ability to communicate with attendees in a more engaging way. With multi-media-rich messages, businesses can feed attendees with their text, images or videos, enabling them to experience an immersive brand storytelling. RCS messaging provides a platform for businesses to create a personalized experience for attendees, which in turn increases their engagement and excitement levels. Attendees can also respond to messages in real-time, providing businesses with immediate feedback and the opportunity to address any concerns or queries.

Furthermore, RCS messaging allows businesses to provide attendees with real-time updates and information about the event. This can include information about the schedule, featured guests, or any changes that may occur. By providing attendees with up-to-date information, businesses can ensure that attendees are well-informed and can plan their schedule accordingly.

Rich Media and Interactive Content

RCS messaging allows businesses to share rich media, such as images, videos, GIFs with descriptions and prices, that help to increase the excitement level around the event. By creating an interactive environment that brings the event to life, attendees feel more connected to it, resulting in a higher engagement rate. Businesses can also leverage the interactivity of RCS messaging to poll attendees, ask for feedback, and keep them informed about sessions or featured guests – all directly from within the messaging thread.

Moreover, RCS messaging can be used to provide attendees with exclusive content, such as behind-the-scenes footage or interviews with featured guests. By providing attendees with unique content, businesses can create a sense of exclusivity and increase attendee engagement.

Improved Engagement and Response Rates

When it comes to promoting events, businesses constantly face the challenge of reaching out to the wider audience effectively. One of the significant benefits that RCS messaging brings is that it increases the awareness and engagement of the event to the attendees. For instance, with RCS messaging, businesses can have a two-way communication where attendees can interact with the content or even ask questions about the event. This encourages both participation and conversation, ultimately leading to better engagement and response rates.

Additionally, RCS messaging allows businesses to track attendee engagement and response rates in real-time. This provides businesses with valuable insights into attendee behavior and preferences, which can be used to improve future events.

Personalized and Targeted Messaging

RCS messaging enables businesses to send messages to specific customer segments, depending on their preferences or location. If attendees have signed up for a specific session, RCS messaging can provide detailed information about it in real-time, ensuring that they stay engaged and excited. Moreover, businesses can use RCS messaging to send personalized messages to attendees, such as reminders about upcoming sessions or special offers.

By using personalized and targeted messaging, businesses can increase attendee engagement and satisfaction, ultimately leading to a more successful event.

RCS Business Messaging Use Cases for Events

Event Invitations and RSVPs

When promoting events, it’s important to get as many people to attend as possible. RCS messaging provides an ideal solution for promoting events directly to potential attendees by sending personalized invitations with RSVP information and directions within the message. Attendees can also respond directly from within the message, allowing the business to have an accurate headcount, reducing no-shows and saving time.

Real-time Updates and Notifications

One of the most significant advantages of RCS messaging for event promotion is to provide real-time updates to attendees, including last-minute changes, delays, and cancellations. Real-time notifications keep attendees informed and provide the necessary information to ensure they have a seamless and engaging experience.

Interactive Event Schedules

RCS messaging provides businesses with a unique and interactive platform for communicating information about the event schedules. Attendees can use RCS messaging to participate in polls on session topics or get a sneak peek of keynote speakers for the event while keeping their calendar updated with the event dates.

Post-event Follow-ups and Feedback

Another use case of RCS messaging for event promotion is to use it to gather meaningful feedback and insights from attendees following an event. Through the messaging thread, companies can send surveys or ask for feedback, providing rich data, which can be used to improve future event strategies.

Integrating RCS Messaging into Your Event Promotion Strategy

Choosing the Right RCS Messaging Platform

To ensure success when using RCS messaging for event promotion, organizers must choose the right RCS Messaging Platform. A good platform should provide the ability to create personalized, targeted messaging and analytics, such as delivery rates, read rates, engagement rates, and conversion rates. It’s also essential to select a provider who can offer an end-to-end solution that meets the business’s needs.

Creating Engaging RCS Campaigns

To create successful RCS messaging campaigns, businesses must develop content strategies that resonate with the audience. Messages must be clear, concise, invite users to interact, and respond quickly. To increase the chances of people attending events, businesses can include incentives such as discounts or other offers to encourage them to participate.

Measuring the Success of Your RCS Messaging Efforts

Like any marketing strategy, it’s essential to measure the ROI of RCS messaging efforts. It is crucial to define metrics and KPIs such as delivery rates, engagement rates, conversion rates, and ROI, and then leverage a good RCS messaging platform that provides access to detailed data and insights.


For businesses, promoting events and driving high engagement rates among attendees is essential. As this article has shown, RCS messaging provides innovative and more interactive communication channels than traditional methods such as SMS messages, which limits character count and restricts multimedia communications. With RCS messaging, event organizations can get real-time feedback from attendees, increase engagement rates and ROI. By applying the tips laid out in this article, businesses can implement a successful RCS messaging strategy that changes the way they engage with attendees, transforming events into unforgettable experiences.

Published on May 2, 2023