Innovative ad formats are gaining more and more traction as brands are trying to break through the clutter and gain the consumers’ attention. These interactive ads are allowing consumers to have a full customer journey inside an ad without ever leaving the current page they are viewing. nativeMsg’s Conversational Ads allow brands to create and manage these interactive ad experiences and include them in their digital advertising campaigns.
Conversational Ads can now be enabled inside Google Ads and Google Ad Manager. This creates an opportunity for brands of all sizes to execute these interactive campaigns and leverage the power of Conversational Ads across the Google Display Network.
Conversational Ads allow a consumer to experience a dynamic, rich media journey inside an advertisement while you have their attention. The goal is to get the consumer to perform a task of your choosing as efficiently as possible.
Getting the consumer from point A to point B while you have their attention helps brands convert more users, increase KPIs, and creates a more engaging end-user experience. Conversational Ads are seeing great results in many industries from direct-to-consumer, media, auto, grocery, lead generation, e-commerce and more.
An example use case for a grocer, consumer package goods company or a direct-to-consumer e-commerce brand is to drive consumers to add products to their shopping carts.
With many direct integrations into e-commerce platforms like Shopify, consumers can discover products and populate a shopping cart inside the ad before being redirected to the brand’s site for checkout and payment. This process consolidates the purchase funnel and leads to higher conversion rates and overall sales.
If you are ready to get started with nativeMsg Conversational Ads, please contact us to learn more.