We designed nativeMsg’s RCS for Business Platform to help enterprise brands and organizations address the need for engaging personalized and seamless customer interactions through RCS messaging. To enhance these interactions with dynamic, human-like responses, we have focused on adopting generative AI automations. This led us to collaborate with IBM to help our customers deliver impactful, scalable and smarter messaging experiences that elevate customer satisfaction and boost operational efficiency.
IBM watsonx (specifically watsonx.ai) is helping us deliver advanced, AI-driven conversational capabilities to marketers, product owners and brands. Watsonx.ai enables us to develop, manage, and orchestrate rich messaging content designed to be personalized, context-aware and adaptive — improving how brands engage with their customers. This integration will help our platform generate tailored responses, automate workflows and create human-like interactions within the native text messaging app.
The addition of these generative AI capabilities is designed to help us provide more meaningful, efficient and engaging customer interactions to our clients. With nativeMsg’s RCS for Business Platform embedded with watsonx.ai customers can prompt AI-powered experiences to handle complex inquiries, recommend products or troubleshoot issues, which can offer faster and more satisfying resolutions. Additionally, clients can automate personalized messaging campaigns, further enhancing customer loyalty and engagement.
By embedding these capabilities, our aim is to help clients increase customer satisfaction, reduce support costs and unlock new revenue opportunities through sophisticated AI-enabled communication.
The success of the nativeMsg RCS for Business Platform is a product of our innovation. We believe our collaboration with IBM will help us accelerate building RCS for Business experiences and deliver scalable, intelligent messaging solutions that meet the evolving needs of the market by enhancing technical performance, streamlining deployment, and offering more impactful, AI-driven communication tools to our clients.
We’re not just addressing industry challenges — we’re transforming how brands connect with their customers, creating smarter, richer and more meaningful interactions that drive impactful and measurable results.
Learn more: nativeMsg.com
