Two things cost money: sends and sessions. Every rate is all-in, so carrier surcharges and pass-through fees are already inside the number.
Build, brand and test before you spend a dollar.
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Your verified brand in front of real customers. Pay as you go.
per month
Sending enough that a monthly commit pays for itself.
monthly commit, from
Annual programs, multi-brand rollouts and resellers.
Custom pricing
Every plan is the full product. No subscriber caps, no feature gates, no setup fees.
Additional branded agents: $99/mo each on any paid plan, all-in. That covers verification, the required 10DLC fallback number and compliance, with no setup fee. Usage stays pooled across every agent on the account: one meter, any number of verified identities.
Plans and rates on this page cover delivery to US mobile numbers. Sending outside the US is priced per country. Talk to our enterprise team.
These are list rates on Launch. A Scale commit takes 10% to 20% off sends and sessions.
| Usage | What it covers | List rate |
|---|---|---|
| Send: SMS or RCS Rich message 1 | One-way. Text up to 160 bytes with suggested replies and Open URL or Dial actions. | $0.016 |
| Send: MMS or RCS Rich Media message 2, 3 | One-way. Images, video, files, rich cards, carousels and every other action. | $0.036 |
| Session 4 | Two-way RCS conversation. 24 hours, unlimited messages inside. | $0.12 |
T-Mobile media above 5 MB carries a $0.001/MB carrier pass-through, sent and received, up to 100 MB.3
Carrier surcharges and pass-through fees are already inside every rate 6. No separate onboarding fee, no annual verification subscription, no paid support tier to reach a human. This is the part worth checking when you compare quotes: CPaaS providers usually publish transport-only rates and bill carrier fees separately, which is why their proposals and their invoices disagree.
Short exchanges of 3 messages or fewer bill as sends. The fourth message exchanged turns the window into one session with everything inside included 4, 5.
A brand sending 20,000 rich messages and running 1,200 two-way conversations.
| Line | Qty | Rate | Cost |
|---|---|---|---|
| Platform (Launch tier and up) | 1 | $349.00 | $349.00 |
| Rich sends | 20,000 | $0.016 | $320.00 |
| Sessions | 1,200 | $0.12 | $144.00 |
| Monthly total | $813.00 |
At roughly $1,200 a month of usage, moving to a Scale commit saves money. That is the whole upgrade decision. A $1,500 commit includes the platform and converts entirely to usage credit at 10% off list, so the $349 platform fee disappears and every send and session gets cheaper.
Footnotes (US market)
1. Rich message: Text-only message up to 160 UTF-8 bytes (like SMS). Text above 160 bytes bills as multiple Rich messages (for example, 300 bytes = 2 segments). Special characters and emojis may count as multiple bytes. Includes suggested replies and the Open URL and Dial Number suggested actions.
2. Rich Media message: Content-rich message including media, videos, files, rich cards, carousels and all other suggested actions, including webview. Charged per message, not per segment. Up to 3,072 characters, rich media and CTA buttons.
3. T-Mobile Rich Media: The T-Mobile Rich Media message fee covers up to 5 MB of total message size. An additional carrier surcharge of $0.001/MB applies to both sent (MT) and received (MO) messages, up to a maximum of 100 MB.
4. Interactive session (US): Triggered when a brand agent and a user exchange four Rich or Rich Media messages (at least 1 sent and at least 2 replies) within a 24-hour period, the session trigger. The session is a single billable event covering all Rich and Rich Media messages exchanged within 24 hours of the first message of the session trigger. After the 24-hour session completes, new traffic is monitored for a new trigger.
5. Agents register as Conversational or Non-conversational. Non-conversational agents always bill per message (Rich or Rich Media, by content).
6. Surcharges are 100% carrier pass-through and subject to change.
Reaching real customers takes two things — a verified branded RCS agent and a fallback number — and every paid plan includes both.
| What you need | Build | Launch and Scale | What you get | Live in |
|---|---|---|---|---|
| Branded RCS agent | $0sandbox | Included | Your verified brand, logo and name delivered to real customers. | Weeks |
| 10DLC fallback numbera regular 10-digit number | Not needed | Included | Carries your SMS and MMS to anyone who can't receive RCS, so your first campaign reaches everyone. | Days |
| Carrier compliance | Not needed | Included | Brand vetting and registration with the carriers, handled for you. | With your agent |
| Additional branded agents | Not available | $99/mo eachall-in, no setup fee | Another verified identity with its own fallback number and compliance. Usage stays pooled on one meter. | Weeks |
Without a fallback, messages to non-RCS devices don't deliver at all — so it's built into every paid plan, never sold as an add-on. Need many agents for an agency roster, franchise group, or your own customers? That runs on Enterprise, with volume provisioning and sub-account billing.
| Build | Launch | Scale | Enterprise | |
|---|---|---|---|---|
| Price | ||||
| Platform fee | $0 | $349/mo | Included in commit | Custom |
| Monthly commit | — | — | From $1,500 | Annual agreement |
| Usage rates | Unlimited to test devices | List rates | 10–20% off list | Negotiated |
| Setup fees | None | None | None | None |
| Reach | ||||
| Send to real customers | Test devices only | ✓ | ✓ | ✓ |
| Subscriber caps | None | None | None | None |
| 10DLC fallback number | Not needed | Included | Included | Included |
| Carrier compliance | Not needed | Included | Included | Included |
| International delivery | — | — | — | Per country |
| Agents & team | ||||
| Branded agents included | 1 (test mode) | 1 | 2 | Custom |
| Additional branded agents | — | $99/mo each | $99/mo each | Volume provisioning |
| Team members | 1 | Unlimited | Unlimited | Unlimited |
| Product | ||||
| ExperienceAI visual builder | ✓ | ✓ | ✓ | ✓ |
| Campaigns, journeys & AI | ✓ | ✓ | ✓ | ✓ |
| QR code + launch link | ✓ | ✓ | ✓ | ✓ |
| Full API | ✓ | ✓ | ✓ | ✓ |
| MCP server | ✓ | ✓ | ✓ | ✓ |
| Service | ||||
| Support | Included | Included | Included | Dedicated AE + CSM |
| SLA | — | — | — | ✓ |
| Outcome-based pricing | — | — | — | ✓ |
| Sub-account billing | — | — | — | ✓ |
Add-ons: additional branded agents are $99/mo each on any paid plan, all-in, with no setup fee. Usage stays pooled across every agent on one meter.
If you're a platform, ISV or carrier that wants to send RCS through our infrastructure rather than use our campaign tools, that's a different product and a different price. You get the plumbing — API, carrier connectivity, verified sender provisioning, delivery and our patented SMS/MMS fallback — and you build the experience on top. Priced on volume, quoted case by case.
A send is a single one-way message: $0.016 for a Rich message or SMS, $0.036 for Rich Media or MMS. A session starts when your agent and a customer exchange four rich messages within 24 hours, with at least one from you and two from them. The whole 24-hour window, including the four that triggered it, then becomes one $0.12 charge.
So a broadcast that gets a one-word reply or a STOP never becomes a session; those are just sends. A genuine support thread does, and the whole day costs one session no matter how long it runs.
They still get your message, at the same price. We detect what each device can receive and deliver over RCS when it can, SMS or MMS when it can't — the fallback is patented nativeMsg technology and it's automatic. Approximately 90% of the US is RCS-capable, so most of your list gets the full experience. One campaign, every phone. The only difference: fallback replies never roll up into a session.
No. Carrier surcharges and pass-through fees are already inside $0.016, $0.036 and $0.12. There's no separate onboarding fee, no annual verification subscription and no paid support tier to reach a human. The one carrier line we call out is T-Mobile's surcharge on media above 5 MB, passed through at cost.
It's worth checking this when you compare quotes. Many providers publish transport-only rates and add carrier fees later, so the effective cost lands higher than the number in the proposal.
When your usage passes roughly $1,200 a month. A $1,500 commit converts entirely to usage credit at 10% off list and the platform is included, so the $349 fee disappears and every send and session gets cheaper. Your dashboard shows your trailing usage, so you'll see the crossover coming.
Not a blanket one. Scale commits already discount your rates 10–20%, and annual agreements with negotiated rates live on Enterprise. Deciding between a bigger monthly commit and an annual deal? Talk to sales — we'll do the math with you.
Yes, on Enterprise. International delivery is priced per country, with coverage and carrier terms quoted per market. Talk to sales.
Build and test on your own devices today, free. Going live requires carrier verification of your branded agent, which we run for you as part of Launch — the fallback number takes days, the verified agent typically weeks. No setup fee either way.
Yes. Without one, messages to non-RCS devices don't deliver at all. That's why it's built into every paid plan instead of sold as an add-on — your first campaign reaches everyone, not just the majority on RCS.
Put your logo on a real RCS agent and send it to yourself in minutes — no credit card, no call. You only pay when you're ready to reach customers.