Introducing ExperienceAI: Build Rich Messaging Experiences with Plain Language

Designing rich RCS experiences is powerful, but it hasn’t always been this simple.

Today, building an RCS experience (on our platform) typically requires manually creating and connecting each step in a visual builder: welcome messages, quick reply buttons, product cards, customer questions, conditional logic, support handoffs, and much more.

For experienced teams, this provides flexibility and control. But the first time can also be slightly time-consuming and requires familiarity with conversation design best practices.

We’re changing that.

The Challenge with Traditional RCS Flow Design

Creating a production-ready RCS experience usually involves:

• Structuring conversation logic
• Configuring interactive elements
• Managing state transitions
• Designing fallback and support paths
• Ensuring the experience remains compliant and user-friendly

Even a relatively simple use case like order tracking can involve dozens of interconnected parts. That friction slows experimentation and iteration.

Enter ExperienceAI

With our new ExperienceAI update, building an RCS journey starts with plain language.

Now, instead of dragging and connecting components manually, you can describe your goal and let the programming handle the rest. For example, you could say:

“Create a flow that greets the customer, asks for their order number, shows delivery updates, then offers support if needed.”

Within seconds, ExperienceAI will then generate:

• A structured conversation flow
• Pre-configured rich RCS messages
• Quick reply buttons
• Conditional branching logic
• A support handoff path

All directly inside the nativeMsg experience builder.

How It Works

At a high level, ExperienceAI:

1. Understands what you’re looking for based on previous experience creations
2. Maps your goals into structured conversation components
3. Generates compliant RCS message formats
4. Builds a connected flow graph automatically
5. Shows you the output in the visual editor for full review and control
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Most importantly, this isn’t a black-box automation tool. Every generated flow remains fully editable. Teams can refine messaging, adjust logic, update and change the interactive elements, and integrate backend systems just as they would with a manually built experience.

ExperienceAI speeds up creation, and it doesn’t remove control in any way. It just gives you a framework to make the process even easier than it already was with nativeMsg.

Designed for Speed and Accessibility

This product update is focused on three outcomes:

1. Faster Time to Launch
Reduce manual configuration time to minutes of guided generation.

2. Lower Technical Barrier
Enable marketers, CX teams, and product managers to prototype and build without deep flow-design expertise.

3. Higher Quality by Default
Generate structured, best-practice conversation flows from the start that we’ve seen has proven success.

Why This Matters for RCS

RCS for Business is transforming customer communication with rich media, branded experiences, interactive elements, and verified messaging. But the complexity of designing these experiences has limited adoption for some teams.

AI-assisted creation changes that dynamic. By removing friction from the build process, teams can:

• Launch more campaigns
• Iterate faster based on visible results
• Personalize experiences at scale
• Experiment without heavy development cycles

If you can dream it, you can build it…and ExperienceAI will help.

The Future of Conversational Design

We believe the next generation of messaging platforms will combine:

• Visual control
• Structured conversation logic
• Rich interactive experiences
• AI-assisted creation

ExperienceAI is a major step in that direction. We’re excited to bring this capability to nativeMsg users and help teams build better messaging experiences faster than ever before.

If you'd like to see it in action or explore early access, book a free, 30-minute demo today. We’re proud of what our team has built and we can’t wait for you to use it.